La familia behind SmileMaz

Hecho con amor, by a real familia.

SmileMaz started with art. Our designs kept getting the same reaction: people laughed, and then they asked where they could buy one. Put that together with a family that has always believed the more you smile, the brighter your day, and you get the name. Smile más. SmileMaz.

Today we're a Latino family-owned shop in Woodland, California. Each of us takes on part of the work, from the designs to the orders to the guides we write. It's a family effort in every sense, chisme included.

Since 2023 · 2,900+ orders shipped · 4.9★ across 745+ Etsy reviews · Most pieces under $50

What we make

Gifts for the people who hold a familia together: la abuela, la tía, la madrina, el padrino. Every design starts with something real: a dicho we grew up hearing, a lotería card, the leyenda someone told us so we'd stay in bed at night. Our rule is simple. If a design wouldn't make our own family smile, it doesn't ship.

What we won't do

Our culture isn't a costume. You won't find sombreros, serapes or maracas used as decoration here. In our house, Día de Muertos is for remembering the people we miss, and we treat it the same way in the shop.

Beyond the shop

We also write free guides to the traditions we grew up inside: what padrinos actually pay for, what to write in a quinceañera card, how a posada runs. We give away free printable planning sheets for quinceañeras, bodas, bautizos and more, plus two calculators for the questions every family asks: how much to give, and what a quince really costs. Our Spanish guides are written in Spanish from the start, nunca traducidos.

Say hola

Questions, wholesale, press, or you just want to tell us what your abuela always says? Escríbenos at hola@smilemaz.com. We read every message.